Some search engine optimization companies and software developers use unethical techniques and tricks to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and calls into question the accuracy of search results.
For this reason, the search engines are continuously trying to counter the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you use a web site promotion tool that uses these unethical techniques, you’ll put your web business at severe risk.
DO NOT use:
* automatically generated doorway pages
* cloaking and false redirects
* keyword stuffing
* hidden text or hidden links
* pages loaded with irrelevant words
* duplicated content on multiple pages
* misspelling of well-known web sites
* unrelated and centralized link farms
* other methods that try to trick search engines
You might get short term results with these techniques but it’s very likely that your site will be banned from search engines if you do. You’ll put your web business at severe risk if you use one of these methods.
Ethical search engine optimization is about everyone winning
Ethical search engine optimization leads to a symbiotic relationship:
* Search engines : They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
* Searchers : They win as they are getting what they ask for from the search engines. They search for “green widgets” and get a page about green widgets.
* Web site owners : They win as they are getting quality visitors who are interested in what their website has to offer.
Can SEO companies guarantee high rankings ?
Some SEO (search engine optimization) companies guarantee that you will get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings. If a company makes such promises, take a closer look at the small print. The catch is often that the company selects the search terms. You’ll be listed for obscure search terms that nobody searches for.
If you have a unique company name or a unique product name, it’s relatively easy to get high search engine rankings for that term. Before paying a company to get high search engine rankings for you, try it yourself with next topic. You’ll find out that you can get high search engine rankings for yourself.
A single spam element can destroy your work
Before you start with your search engine optimization efforts, you must make sure that your web pages are spam free. This is very important. If you use a spam technique on your web site, all other search engine optimization efforts are pointless. If a search engine has tagged your web site as a spam source then you have to remove the spam elements from your web pages before the search engine will take another look at other elements of your site.
Most search engines consider the following spam:
* cloaking (the web server returns different pages for search engine spiders and human web surfers)
* doorway pages
* misleading redirections
* hidden text (text has a color that is very similar to the background color, text in very small font sizes, text that has been hidden with CSS tags etc.)
If you use one of these techniques on your web pages, remove them now. You might get short term results with them but it is extremely likely that search engines will ban your site if you continue to use them. When you’re sure that your web pages are spam free, you can start with your search engine optimization activities. Search engines don’t like to be cheated. Don’t try to use search engine optimization techniques that try to trick search engines. It might work for a while but search engines have managed to detect all tricks sooner or later.
Better concentrate on ethical methods that are beneficial to you, web surfers and search engines (you get more visitors, web surfers get what they want, search engines can deliver better results). That way, your rankings will last much longer.
What can happen ?
It is important that you read my previous posts. If you overlook something, your web site optimization efforts might not work as expected.
* What can happen if you use the wrong search engine optimization methods?
If you use unethical search engine optimization methods then search engines might ban your web site. Search engines consider some methods such as doorway pages and cloaking as spam. Using the wrong search engine optimization methods can get your web site banned on search engines.
* What can happen if you overlook spam elements on your web pages?
If you have spam elements on your web pages, all other optimization efforts are pointless. As long as you have spam elements on your web pages it is very difficult to get high search engine rankings. ( Wait for next topic )
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Can you explain about email marketing ?. Thats spam or not?